#eye #eye
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By partnering with leading individuals and organisations within the world of fitness and nutrition, ALL1PROTEIN focusses on serving health and fitness enthusiasts delicious and nutritious conenient meals that fuel their active lifestyle.

For this project, ALL1PROTEIN wanted to convey professional expertise in the health food space, whilst also creating a motivational and encouraging identity. By creating negative space within ALL1PROTEIN and using it to highlight the ‘pro’ aspect of the business, we were able to communicate this message throught the branding.